How to Automatically Respond to Google Business Profile Reviews?
As a business owner do you have the opinion that review management takes up more time than any other creative marketing task?
Do you feel tedious and tired of analyzing customer sentiment among the dozens of customer reviews?
We can absolutely understand what you are going through.
Are you looking for a way to automate your review management process but unsure how to get started with it?
Working with these questions is the exact way to get the ball rolling.
Automating your review management is an easy peasy task when you opt for review automation software.
This blog will help you understand how review management software helps to automatically respond to Google reviews by improving online reputation management for restaurants.Before you shed tears and blow your noses, let’s quickly try to understand what Google Business Review is and the key aspects of Google business review.
Let’s go!
What is Google Business Review?
A Google Business Review is defined as feedback, ratings, and comments left by customers on a business’s Google Business Profile (previously called Google My Business). Review posts like these are posted publicly on Google Search and Google Maps and are instrumental in determining the reputation and visibility of a business on the internet.
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Key Aspects of Google Business Reviews
- Star Ratings: Customers assess their experience on a scale of 1 to 5, with 5 being the highest.
- Customer Comments: People frequently leave comments regarding their interaction with the business.
- Response Feature: Managers can provide feedback to reviews, thereby demonstrating that complaints are taken seriously and dealt with.
- Visibility: Reviews are combined with the business name and appear on the search page and on Google maps, so many people may be influenced.
- Impact on SEO: A higher number of positive reviews will increase a business’s ranking in searches within a particular region targeting specific areas.
While looking at and analyzing the reviews on Google, the reviewer faces a number of challenges, especially when there is much feedback. That is, one person may read the same review as another and come up with different views which are logical as a result. A good example of this is words with a possible sarcastic tone (for example, ‘delivery was great but the product was late’). This is when automation may step in.
How Google Review Automation Helps Businesses?
Review Automation refers to the use of software programs and other technologies to automatically collect, process and respond to customer reviews on different platforms, for instance, Google Business. This is how it helps businesses:
It collects and processes information about reviews and lets you avoid an enormous amount of your manual work.
Automated systems let businesses know about the addition of a new review that they might want to respond to such as a negative feedback.
Business organizations can respond to positive reviews and moreover they are notified when there is a negative one to show their clients that they are concerned.
Focused customer feedback evaluation lets businesses understand what’s good and what could use improvement.
As businesses expand, automated tools will help increase the volume of reviews on different branches without needing extra workforce.
Due to this effective review management, businesses can encourage customers who are happy with their service to put in reviews and thereby attracting more prospective customers.
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How Does Google Review Automation Works?
Step 1: Data is Stored in Airtable
Google reviews across different locations are integrated and it is connected to Airtable.
Step 2: Redirection to Make.com
Once the Google review is submitted, and the data is saved in airtable, users will be redirected to make.com. The review will be collected via make.com.
Step 3: Review Analysis
Make.com is designed to consistently monitor the reviews across all Google Business Profile of multi-location business. This ensures that all feedback is collected in real-time.
Step 4: Analyzing the customer Sentiment
Whenever the review is received in Google my Business, we will detect and check sentimental analysis to determine whether the review is positive, negative, or neutral.
Step 5: Automated Review Responses & Alerts
In case of positive review, airtable will collect the review and the AI will generate an automated response based on the review. If there is a negative review, an alert will be sent to email or whatsapp to the business owners and decision makers.
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Take Away
The idea of automating the review management process alone won’t be enough here. You need to understand the existing manual review management challenges and take some time to have a clear idea of what areas require improvement and how automation can address them effectively.
Once you have an answer for it, then you are ready to dive into review automation process by utilizing Google review management software.
What next is, finding the right review automation solution provider. Without any doubt, iSQUARE is the right place to reach out. With considerable years of experience in providing automation solutions for businesses, we promise you to provide an astounding review management software to automate your review management process.
If you are captivated to get started, Schedule a Demo for detailed discussion!
Posted by Prakathsree
On 12/12/24
